Consumers seem to be buying more "eco-friendly" products, regardless of wehther or not the product is actually eco-friendly.
Perception Research Services found that 36% of shoppers in 2011 said they would choose environmentally friendly packaging compared with 28% in 2010, according to a news release (wasterecyclingnews.com).
Almost 59% of all shoppers said seeing the environmental claims on packaging positively impacts their behavior to either buy more of their usual brands or switch to others. A huge amount of shoppers said they get frustrated with the way companies promote environmental claims. 26% said there isn’t enough environmental information; 20% are confused by all the different environmental claims; and 22% don’t know which packages are best for the environment.
"We´re seeing a great opportunity for manufacturers to provide truly value-added packaging to their target shoppers by making it more environmentally friendly -- primarily in the form of recyclability and recycled content -- and clearly communicating these aspects," Jonathan Asher, executive vice president at Ft. Lee, N.J.-based Perception Research Services, said in a news release. "We have seen that it is vital to get both the message right as well as the delivery [of the message], because one without the other will create a missed opportunity," (wasterecyclingnews.com).
"We´re seeing a great opportunity for manufacturers to provide truly value-added packaging to their target shoppers by making it more environmentally friendly -- primarily in the form of recyclability and recycled content -- and clearly communicating these aspects," Jonathan Asher, executive vice president at Ft. Lee, N.J.-based Perception Research Services, said in a news release. "We have seen that it is vital to get both the message right as well as the delivery [of the message], because one without the other will create a missed opportunity," (wasterecyclingnews.com).
If you have any questions about recyclable materials, give us a call at 718-416-1656 or ask us on the Boro Wide Recycling Facebook Wall, linked HERE.
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