Thursday, May 24, 2012

Coca-Cola Using Olympic Torch To Promote Recycling


Maspeth, NY 718-416-1656 
Over the next 10 weeks, Coca-Cola is doing its part to promote recycling along the Olympic Torch Relay. Recycle-Beat, a mobile recycling vehicle, is following the Olympic flame across Britain that started from Land’s End on May 19th until it arrives in London on July 26th.

The hybrid vehicle will be a prominent part of each city’s evening celebrations, with a dedicated recycling team working to engage local people and inspire them to make personal recycling pledges. 

Torch spectators will be invited to recycle their empty bottles and cans into the chute of their choice on the vehicle, which activates a musical remix of Mark Ronson’s London 2012 anthem, “Move to the Beat.” (http://goo.gl/wHwJR).

The environmentally-safe vehicle will also show its diesel-electric hybrid power. This was made with an advanced exhaust cleanup system and low emission auxiliary generator to greatly reduce air pollution.

All of the collected items will be transported to a brand new plastics processing facility developed by both Coca-Cola Enterprises and ECO Plastics. The new system will allow bottles collected by the vehicle to be back on store shelves in as little as six weeks. 

If you have any questions or comments about recycling your bottles and cans, or any other materials for that matter, please call us at 718-416-1656 and we will answer all of your questions.

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