Aveda goes Full Circle

Boro-Wide Recycling Corp.

Maspeth, NY 718-416-1656

www.BoroWideRecycling.com

 Many cosmetic consumers purchase makeup and shampoo that has traditionally been wrapped in packaging that can not be recycled properly like the rest. Aveda is known for its organic and plant-derived ingredients and as of now its debut of Aveda's Full Circle program this month. All of Aveda's 107 Experience Center retail stores in the U.S will accept any Aveda packaging that isn't usually accepted by local recycling services; packaging like bottle caps, makeup brushes, tubes, pumps and certain bottles and jars.

What does this mean exactly?

Aveda will now recycle material that would otherwise be thrown away, material that ca be repeatedly recycled into their own packaging.
This is not the first time Aveda lent a hand with waste recycling. In 2008, they started a bottle cap recycling program which allowed anyone to bring in bottle caps from any store, not only cosmetic stores, into Aveda stores. The program was a great way to obtain raw material that can be repeatedly recycled without degradation. Aveda recycles the caps into new ones and sample tubes and also is one of the few programs that provides the means to recycle makeup brushes. Aveda, part of Estee Lauder Companies, plans to work with G2 Revolution, the companies recycler; together they plan to give recycled materials back to suppliers so they can be used in Aveda's new packaging. Most of Aveda's packaging contain 100% recycled material, a few even hold Cradle to Cradle certification.

 “ We thought that it was time now to make a greater focus on our own packaging,”  Dave Rappaport explained, vice president of earth and community care for Aveda.
 “ We try to turn things back into usable products,” said G2's CEO John Graham.
To learn more about Aveda's recycled product please visit http://www.greenbiz.com/news/2013/07/16/avedfull-circle-recycle-cosmetics-packaging
a-goes-