Coca-Cola Takes Recycling Initiative

Boro-Wide Recycling Corp.

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When it comes to the 3 R's, the push for reusing plastic bottles is pretty popular. In fact, it's so popular that even brand names like Coca-Cola are beginning to hop on board and incorporate recycling plastic bottles into their campaigns. According to AdWeek, Coca-Cola's latest campaign takes their product to a new level by inventing 16 bottle caps that can turn empty bottles into newly functioning objects. Thanks to the new "2nd Lives" kit from the brand, your coke bottle can be easily transformed after you take your last sip.

With help from Ogilvy and Mather China, the campaign features 16 different, innovative caps that can be screwed on to any coke bottle once they're empty. What was once a cool, refreshing drink can become a water gun, whistle, paint brush, bubble maker and more within seconds! To begin the push for recycling, coke plans to give away 40,000 of these caps to consumers.

As stated in the AdWeek article, the initial purpose of this creative campaign is to encourage consumers in Vietnam to recycle. By providing consumers with these new caps, the campaign hopes to bring others on board with their recycling efforts by giving them a way to reuse plastic bottles that would otherwise end up in the trash. And the good news is, it's easy! Since the cap is provided, all consumers have to do is twist it on and then experience the joy of a new product.

At Boro Wide Recycling, we work to keep our planet safe by providing comprehensive recycling services to commercial and residential customers. Join us in our efforts! Contact us to learn how we can help you in your recycling efforts, and don't forget to like us on Facebook and follow us on Twitter to stay up to date with the latest news in recycling efforts and eco-friendly tips.