Monday, April 16, 2012

Where Does All Of Our Garbage Go?

Maspeth, NY 718-416-1656

It happens each week: The day we need to put out the garbage cans to the curb for it to be collected and the garbage truck drives away. But where does it all go?

A team of researchers at the Massachusetts Institute of Technology decided to find out where it all went. In 2009, they began attaching transmitter chips to thousands of pieces of garbage. They tossed into it the garbage bin and followed the path that our garbage takes: the meanderings of electronic waste as it headed for distant shores, of ratty old sneakers that ran the equivalent of a dozen marathons, of printer cartridges that traversed the continent not once but twice on the road to recycling (online.wsj.com).

This experiment brought to the forefront the secret about our garbage: how much we produce, what it contains and where it goes when it leaves our bins.

The official trash tally for the average American shows that we toss out 4.4 pounds of trash each day, with about a third being recycled and the rest going to landfills. But the most recent survey conducted by Columbia University and the trade journal BioCycle shows that we throw out 7.1 pounds a day, and a quarter of that gets recycled (online.wsj.com).

At this staggering amount of trash on a daily basis, we are on track to produce 102 tons of waste over our lifetime. 

The best way to reduce trash in the first place is to waste less. Try to avoid disposable plastic bags or bottled water, and buy used electronics. Also consider when you are buying something if you will use it for years to come or if it will be thrown out in a few months. Anything you can do to help avoid the piling up of garbage will be helpful in the long run.

 If you have any questions regarding your garbage or recycling issues, please call us at 718-416-1656 and we can assist you in the best way possible!

To read the full article featured in The Wall Street Journal, click HERE. 

Thursday, April 12, 2012

Fast-Food Chains Could Make Big Bucks Going Green

Maspeth, NY 718-416-1656


Back in 2008, a mother in Sweden wrote a letter to Max Burgers, a burger chain, complaining to do away with the kids’ meal boxes. The company responded by taking away all of the boxes for their kids meals in all 75 restaurants. They told customers it reduced waste, and there was not one complaint. In fact, the sales of the kids’ meals rose.

This same burger chain also reassessed its whole enterprise and looked for ways to cut costs and save money through being environmentally-friendly. It had energy-efficient grass roofs installed on 12 new restaurants and the energy consumption was cut by 20 percent. The chain buys only wind power and offsets all of its carbon emissions by planting trees in Uganda. And in 2008, it started putting CO2 labels in its menus, quantifying exactly how much carbon dioxide, from field to fryer, is emitted in making each dish (time.com).
“One of the problems being a burger business is, of course, the beef,” says Max’s Burgers Chief Sustainability Officer Par Larshans, noting that the meat industry is responsible for about 18% of global greenhouse-gas emissions. It shows that its famous cheese and bacon beef burger produced five times more carbon dioxide than its vegetarian burger and six more times than its fish sandwich. They hope it would help customers make a better choice. And it worked.

Customers started eating more non-beef burgers and helped push Max’s to open 45 new restaurants from 2005-2011. The green initiatives taken by the burger joint seemed to boost customer loyalty and it drew in new customers. And it isn’t just Max’s that is showing positive sales results. There are others restaurants that have dramatically increased their businesses. Some of the restaurants in the US include Chipotle, Naked Pizza and Otarian.

 To summarize, it seems as though customers are all about being environmentally-friendly and eating healthy. If fast-food chains can continue to produce what the customer wants, business should continue to improve.

Tuesday, April 10, 2012

e-Cycle Launching Campaign To Promote Responsible Mobile Reuse

Maspeth, NY 718-416-1656


In response to recent research reports revealing startling discoveries regarding the failure to protect sensitive mobile data, e-Cycle Founder and CEO Christopher Irion announced the launch of a campaign encouraging businesses and organizations to implement responsible mobile reuse and recycling as a key component of their mobile security strategies (sfgate.com).

According to Irion, mobile data security has never been more critical for businesses, regardless of how big or small they are, or what industry they are in. Many businesses do not consider secure mobile reuse and recycling.

“The legal and financial ramifications of sensitive data ending up in the wrong hands are staggering,” Irion said. “Of greater concern are the many organizations that do attempt to put safeguards in place but actually fail to retire their devices in a secure way. We want to raise awareness to the fact that responsible mobile reuse and recycling must be a critical component of any mobile data security plan.”

The new campaign will focus on educations companies about the benefits of mobile security. Some of the elements of the campaign are below:
  • Media outreach, email campaigns, expert advice articles and public speaking events at industry functions.
  • Recommendations on how to build a secure mobile recycling strategy.
  • Benefits of using R2 certified companies
How to maintain data protection by avoiding companies that resell devices on websites such as eBay, reviewing hiring practices and facility security of partners and carefully reading the terms and conditions in regards to data deletion policies of partners.

e-Cycle’s campaign comes at a critical time as a recent study showed that only 39 percent of some 4,000 organizations has these security controls in place.

Have a question of how to recycle your phone or anything else? Be sure to contact us at 718-416-1656 or www.borowiderecycling.com and we can assist you!

Thursday, April 5, 2012

Plastic Bottles Make Soccer Uniforms

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Maspeth, NY 718-416-1656
Who would have thought that recycled plastic bottles would be used to make sports uniforms? I’m sure not a lot of people think of it that way, but Nike does.
The major sportswear outfitter has a uniform design that is intended for soccer teams such as the USA, France, Brazil and Poland. Each uniform would be manufactured using an average of 13 recycled plastic bottles, according to Nike’s website (wasterecyclingnews.com).
Also on the website, the shirts for the uniforms will contain at least 96% recycled polyester, while the fabric of the shorts will be made with 100% recycled polyester.
Back in 2010, every World Cup team wore jerseys made from recycled polyester. Each uniform that was made was created from an average of eight recycled bottles.
The uniforms are made by taking discarded PET plastic bottles and melting them down and converted into fabric to create the apparel (wasterecyclingnews.com).
Nike recently released new uniforms for Team USA Basketball, which features an average of 22 recycled plastic bottles per uniform.
If you have any questions about recycled bottles, please be sure to call us at 718-416-1656.

Tuesday, April 3, 2012

No More Love for The Love Boat!


Maspeth, NY 718-416-1656

The famous boat from the TV series “The Love Boat” is being scrapped by a Turkish demolition company, which purchased the vessel for more than $3.3 million, according to USA Today (wasterecyclingnews.com).

This ship was built in 1971 for Flagship Cruises and was named the “Sea Venture.” It was renamed to the “Pacific Princess” in 1975 after joining the Princess fleet. This ship weighed 19,903 tons and held 600 passengers.

It’s most famous time was when it was used for the backdrop of the hit television show “The Love Boat” from 1977 to 1986. Its name was shortened to the “Princess” in the early 2000’s after a new “Pacific Princess” was added to the fleet.

The ship has been sitting at a dock in Genoa, Italy for more than a year. It last sailed for the Spanish company Quail Cruises (wasterecyclingnews.com).

Do you have any scrap metal that you need recycled? Call us at 718-416-1656 or visit www.borowiderecycling.com and we can help you take care of that.

Thursday, March 29, 2012

Tired of Receiving Junk Mail? There's an APP For That!

I'm sure many of you at some time have been filtering through your email to see tons of junk or spam mail filling up your inbox. Well, now you can download an app to have those emails stopped from being sent.

PaperKarma is an app available on many different phones, including the Android, iPhone and Windows Phone platforms. The app allows users to take photos of the junk mail they want stopped from being sent. The company then contacts the mailer to remove customers from their distribution lists. 

The company launched the free app in Seattle last year. After seeing a big response, PaperKarma went national last month.
"So far, it´s been a tsunami of images and scans coming in," said Sean Mortazavi, CEO of PaperKarma. "Apparently, people really, really dislike junk mail," (wasterecyclingnews.com).

The company says it's biggest positive is stopping junk mail that is addressed directly to a person. Mortazavi said there are always going to be organizations that send spam emails to entire ZIP codes, but that's something that can't be stopped at the moment.
If you have a ton of "junk" at your house or business and need a reliable company to pick it up, give us a call Boro Wide Recycling at 718-416-1656 and we'll talk to you about how to get rid of your junk problem "hassle-free."

Tuesday, March 27, 2012

Eco-Friendly Products: Are they actually eco-friendly?

Consumers seem to be buying more "eco-friendly" products, regardless of wehther or not the product is actually eco-friendly. 
Perception Research Services found that 36% of shoppers in 2011 said they would choose environmentally friendly packaging compared with 28% in 2010, according to a news release (wasterecyclingnews.com).
Almost 59% of all shoppers said seeing the environmental claims on packaging positively impacts their behavior to either buy more of their usual brands or switch to others. A huge amount of shoppers said they get frustrated with the way companies promote environmental claims. 26% said there isn’t enough environmental information; 20% are confused by all the different environmental claims; and 22% don’t know which packages are best for the environment.
"We´re seeing a great opportunity for manufacturers to provide truly value-added packaging to their target shoppers by making it more environmentally friendly -- primarily in the form of recyclability and recycled content -- and clearly communicating these aspects," Jonathan Asher, executive vice president at Ft. Lee, N.J.-based Perception Research Services, said in a news release. "We have seen that it is vital to get both the message right as well as the delivery [of the message], because one without the other will create a missed opportunity," (wasterecyclingnews.com).
If you have any questions about recyclable materials, give us a call at 718-416-1656 or ask us on the Boro Wide Recycling Facebook Wall, linked HERE.